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WHAT IS GRAPHIC DESIGN?

Updated: Apr 19, 2023

Why should you use graphic design as a means of communication?


Graphic design is the art and process of creating visual content for communication and presentation. It involves combining text, images, and other elements to create a cohesive and effective design for a variety of mediums, including print materials, websites, and digital media. As graphic designers, we use a variety of software and tools, such as the Adobe Creative Suite, to create and edit designs before sharing them with our clients.


Graphic design and visual identity research
Graphic design colour palette research


The goals of graphic design can vary depending on the project and the client, but in general, they include the following:

  1. Communicating information effectively: The main goal of graphic design is to convey a message or information in a clear and visually appealing way.

  2. Creating a strong visual identity: Graphic design is also used to create a consistent visual identity for a brand or organization.

  3. Engaging the audience: Graphic design should be able to grab the attention of the audience and hold it, by using elements like colour, typography, composition, and imagery.

  4. Creating an emotional connection: Graphic design should create an emotional connection with the audience by evoking feelings and emotions.

  5. Solving problems: Graphic design is used to solve problems by creating effective visual solutions for a variety of design challenges.

  6. Standing out: Graphic design should make the product or message stand out from the competition and be memorable.

Graphic Design as a tool

In conclusion, graphic design can be considered as a versatile tool that plays a crucial role in communication, marketing, problem-solving, emotional connection, and technological advancement.

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